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MAD//FEST ON DEMAND - RETAIL MEDIA


LINK TO ARTICLE + VIDEOS - MAD//Insight 16th August 2024


Last month’s MAD//Fest was our biggest and best ever with content across 9 stages, over 3 days! All the sessions from all the stages are now LIVE. This week we are continuing helping you to navigate one of the hot topics that’s dominating the industry at the moment, Retail Media.

 

Ben Phillips the stage host and MAD//Fest digital advertising consultant described this candid panel as a 'call to arms' for anyone wanting to know about the emergence of retail media in the UK and its direction of travel.

 

The Truth Behind Retail Media Evolution in the UK

Retail Media day, on the very popular DigiAds stage, kicked off with this stellar panel of Ollie Shayer, Omni-Media Director at Boots, Tash Whitmey, Group Director of Loyalty, Membership, and CRM at Tesco, Amir Rasekh, MD of Nectar 360, and Ben O’Mahoney, AdTech and Data Partnerships Lead at Ocado Retail, all lead by the excellent chair, Paul Frampton Callero, President of CvE. Ben Phillips the stage host and MAD//Fest digital advertising consultant described this candid panel as a 'call to arms' for anyone wanting to know about the emergence of retail media in the UK and its direction of travel. 

 

Co-op: Time to wake up to the sleeping giant of retail media

As a leading light in Retail Media, Co-op's Head of their Retail Media Network, Dean Harris’ session offered a unique perspective on Retail Media Networks as a co-op business that works on a hyperlocal level, (so, therefore, different from the ‘Big 4). Harris’ session explores a better way for Retail Media, where all advertisers, retailers and customers win. Watch to have your perception about the booming Retail Media landscape changed. 

 

John Lewis Partnership: Getting Retail Media right for brands across categories

Jemma Hayley, Business Lead - Retail Media & Supplier Insights, John Lewis Partnership & Ella Eglington, Retail Media Proposition Manager, John Lewis Partnership' session was another tour de force and offered a very different perspective on the evolving world of Retail Media. With a ‘champagne to chinos’ and ‘apples to Apple TVs’ reach, the John Lewis Partnership has had to think differently about how they approach their own Retail Media Network. Watch as the brilliant Jemma Hayley and Ella Eglington talk about how their broad church of customers give them a very different outlook on creating and tackling the issues around Retail Media. 

 

All the MAD//Fest 2024 Retail Media sessions are now on our YouTube channel. Great to watch whilst you’re on the beach, on the train, or at work!  And over the course of the summer and next few months, we'll be summarising and highlighting several of the standout keynotes from all stages and across the show, so you can have a weekly dose of marketing inspiration! 

 


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