blp101Dec 17, 20212 minEx-MediaCom Digital Expert Joins MAD//Fest TeamFormer MediaCom Global Head of Mobile, Ben Phillips, has joined MAD//Fest as Digital Advertising Consultant. Phillips will lead the...
blp101Nov 25, 20214 minPrivacy in adtech: stop worrying and Learn to love the bombLooking at all the privacy challenges that lie ahead, you’d be forgiven for thinking that the Doomsday clock is reading five minutes to...
blp101Oct 29, 20213 minCOP26: Is Programmatic Costing The Earth?COP26: Is Programmatic Costing The Earth? With the eyes of the world focused on COP 26, I argue that the industry's most significant area...
blp101Sep 24, 20211 minIs there a skills shortage or are companies just not paying enough?I am looking forward to joining an amazing lineup for this month's Leadership WarRoom hosted by Antonio Giugno and Kevin Childs The...
blp101May 5, 20211 minDo you have a Voice Commerce Strategy?Voice transactions are predicted to generate $164bn by 2025, in the UK alone, 72% of smart speaker owners are already using #Voice as...
blp101Apr 1, 20211 minEYE Views: How will the ad tech industry outmanoeuvre Apple’s deprecation of its IDFA?Emerging from the dark of the pandemic, the advertising industry must now face up to the reality of restrictions that will limit how...