This week Google made a surprise U-turn on its plan to ditch cookies. Ben Phillips, MAD//Fest's digital advertising consultant,  looks at...

LINK TO ARTICLE + VIDEOS - MAD//Insight 16th August 2024 Last month’s MAD//Fest was our biggest and best ever with content across 9...

October 3rd 2024 - MAD//INSIGHT Retail Media has arrived! Most brands are only now beginning to understand the potential power of the...

Former MediaCom Global Head of Mobile, Ben Phillips, has joined MAD//Fest as Digital Advertising Consultant. Phillips will lead the...

Looking at all the privacy challenges that lie ahead, you’d be forgiven for thinking that the Doomsday clock is reading five minutes to...

COP26: Is Programmatic Costing The Earth? With the eyes of the world focused on COP 26, I argue that the industry's most significant area...