GOOGLE UNLEASHES “CHAOS MODE” TO THE WORLD!
This week Google made a surprise U-turn on its plan to ditch cookies. Ben Phillips, MAD//Fest's digital advertising consultant, looks at...
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blp101
Oct 172 min read
MAD//FEST ON DEMAND - RETAIL MEDIA
LINK TO ARTICLE + VIDEOS - MAD//Insight 16th August 2024 Last month’s MAD//Fest was our biggest and best ever with content across 9...
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blp101
Oct 173 min read
IF YOU CAN SEE THE SHOPPING CART, YOU’RE TOO LATE!
October 3rd 2024 - MAD//INSIGHT Retail Media has arrived! Most brands are only now beginning to understand the potential power of the...
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blp101
Dec 17, 20212 min read
Ex-MediaCom Digital Expert Joins MAD//Fest Team
Former MediaCom Global Head of Mobile, Ben Phillips, has joined MAD//Fest as Digital Advertising Consultant. Phillips will lead the...
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blp101
Nov 25, 20214 min read
Privacy in adtech: stop worrying and Learn to love the bomb
Looking at all the privacy challenges that lie ahead, you’d be forgiven for thinking that the Doomsday clock is reading five minutes to...
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blp101
Oct 29, 20213 min read
COP26: Is Programmatic Costing The Earth?
COP26: Is Programmatic Costing The Earth? With the eyes of the world focused on COP 26, I argue that the industry's most significant area...
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blp101
Sep 24, 20211 min read
Is there a skills shortage or are companies just not paying enough?
I am looking forward to joining an amazing lineup for this month's Leadership WarRoom hosted by Antonio Giugno and Kevin Childs The...
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blp101
May 5, 20211 min read
Do you have a Voice Commerce Strategy?
Voice transactions are predicted to generate $164bn by 2025, in the UK alone, 72% of smart speaker owners are already using #Voice as...
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blp101
Apr 1, 20211 min read
EYE Views: How will the ad tech industry outmanoeuvre Apple’s deprecation of its IDFA?
Emerging from the dark of the pandemic, the advertising industry must now face up to the reality of restrictions that will limit how...
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blp101
Mar 25, 20211 min read
Kiln Radio: Episode 20 The Mobile Years
This week, I caught up with Ben Williams Founder & Managing Director of Kiln, a growth agency working with start-ups and scale-ups on...
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blp101
Mar 19, 20211 min read
Tabmo drives uptake of cross channel advertising
What a great title to be featured in this week, thank you @TalkCMO "TabMo’s Hawk platform enables advertisers and agencies to activate...
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blp101
Mar 12, 20211 min read
blp101 consulting in the news
It's been a fantastic week at blp101 consulting. We announced my role as Non-executive director at TabMo, accepted 2 more applicants to...
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blp101
Mar 11, 20213 min read
Hawk by TabMo appoints Ben Phillips, ex MediaCom, to newly-created NED role
Former MediaCom global head of mobile and Blis VP on board as mobile-first platform drives brand and agency uptake of cross-channel...
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blp101
Mar 9, 20211 min read
MWC 2016 Interviewing Sir Martin Sorrell
In 2016 I interviewed Sir Martin Sorrell and discussed some of the stand out technologies, 3D printing, wider adoption of VR and...
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blp101/admin
Mar 5, 20211 min read
Think With Innovators
Throwing it back here to the Think with Innovators series. These interviews sought to pick the brains of leading figures in digital...
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blp101/admin
Mar 5, 20211 min read
blp101 Joins EYE Network
Today blp101 Consulting joins EYE Network, the member-led part of Mobile Industry Eye. Mobile Industry Eye delivers mobile technology...
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blp101/admin
Mar 5, 20211 min read
blp101 Goes Live
We are proud to annouce the launch of blp101 consulting. We have some exciting announcements coming this week and next so watch this...
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