This week Google made a surprise U-turn on its plan to ditch cookies. Ben Phillips, MAD//Fest's digital advertising consultant,  looks at...

LINK TO ARTICLE + VIDEOS - MAD//Insight 16th August 2024 Last month’s MAD//Fest was our biggest and best ever with content across 9...

October 3rd 2024 - MAD//INSIGHT Retail Media has arrived! Most brands are only now beginning to understand the potential power of the...

Former MediaCom Global Head of Mobile, Ben Phillips, has joined MAD//Fest as Digital Advertising Consultant. Phillips will lead the...

Looking at all the privacy challenges that lie ahead, you’d be forgiven for thinking that the Doomsday clock is reading five minutes to...

COP26: Is Programmatic Costing The Earth? With the eyes of the world focused on COP 26, I argue that the industry's most significant area...

I am looking forward to joining an amazing lineup for this month's Leadership WarRoom hosted by Antonio Giugno and Kevin Childs The...

Voice transactions are predicted to generate $164bn by 2025, in the UK alone, 72% of smart speaker owners are already using #Voice as...

Emerging from the dark of the pandemic, the advertising industry must now face up to the reality of restrictions that will limit how...

This week, I caught up with Ben Williams Founder & Managing Director of Kiln, a growth agency working with start-ups and scale-ups on...

What a great title to be featured in this week, thank you @TalkCMO "TabMo’s Hawk platform enables advertisers and agencies to activate...

It's been a fantastic week at blp101 consulting. We announced my role as Non-executive director at TabMo, accepted 2 more applicants to...

Former MediaCom global head of mobile and Blis VP on board as mobile-first platform drives brand and agency uptake of cross-channel...

In 2016 I interviewed Sir Martin Sorrell and discussed some of the stand out technologies, 3D printing, wider adoption of VR and...

Throwing it back here to the Think with Innovators series. These interviews sought to pick the brains of leading figures in digital...

Today blp101 Consulting joins EYE Network, the member-led part of Mobile Industry Eye. Mobile Industry Eye delivers mobile technology...

We are proud to annouce the launch of blp101 consulting. We have some exciting announcements coming this week and next so watch this...